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Twitter Jakol < 2025 >
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The Psychology of Twitter Jakol
- Impression management (Goffman): Users curate an online persona; jakol is an extreme impression-management tactic.
- Social reward circuits: Likes/retweets act as intermittent reinforcement encouraging repetitive behavior.
- Network effects & algorithmic feedback: Algorithms amplify engaging content; self-promotional loops increase visibility, further rewarding the behavior.
- Memetic and linguistic reappropriation: Slang bridging cultures (e.g., "jakol") repurposes taboo language to label digital behaviors.
- High-frequency posting about the poster’s own thoughts/actions.
- Recursive self-engagement (liking/retweeting one’s own content, replying to boost visibility).
- Use of threads that reiterate same points across tweets.
- Attention-capturing tactics: controversy, hyperbole, emotional displays.
- Minimal informative value; high performative valence.