You're referring to the Khong Guan font!
Designers sometimes use Silenate as a similar "fat serif" style for snack-related branding. Khong Guan Font
The term "deep paper" often implies a tactile, vintage texture where the ink looks like it has soaked into coarse paper or cardboard. To replicate the Khong Guan aesthetic: You're referring to the Khong Guan font
Modern brands are desperate to look like they have a history, even if they were founded last Tuesday. Using typography that echoes Khong Guan gives a brand instant credibility. It says, "We are established, we are reliable, and we are here to stay." Are you looking for a font that is